Zerezes

Zerezes is an eyewear brand with design as its core principle. In the brand's evolution, from originally offering only wood-frame sunglasses, the use of acetate was introduced and prescription lenses were added to their portfolio. In order to follow this transformation, a new visual identity was required, reflecting the brand's current approach. The company had recently redesigned its logo, but still needed a visual identity system to support its new positioning. We structured a visual universe that resonates with a broader, less niche audience, bringing greater maturity to the communication and aligning with the brand's adopted strategy. Design is always front and center, honoring Zerezes's essence.