Bizu

Visual identity for the carnival block Bizu. Bizu is a carnival block from Rio created to play tunes that get stuck in your head. Songs that play on the radio and in the streets, whether current hits or timeless classics. The rounded logo alludes to a front-facing megaphone, projecting loudly to the crowds. It also evokes a chewing gum bubble, referencing songs that stick in our minds. Inspirations ranged from radio station logos to bubblegum brands: ideas on people's minds and lips.